Social Media Strategy
Positioning, pillars and a channel plan built from audience research, not guesswork.
Open to new brand collaborationsHSR Layout, Bangalore, India
Hi, I'm
Nikita Goyal
I build social media strategies that turn brands into communities people genuinely want to be part of.
Social Media Manager & Content Strategist
0+
Years Experience
0K
Community Built
0.0M
Views in One Week
0×
Growth in Bookings
About
Strategy that starts with listening.
I'm a social media manager and content strategist in Bangalore. In seven years I've taken brands in mental health, F&B, FMCG, fashion and hospitality from quiet handles to communities with real commercial weight.
I sit between the creative and the spreadsheet: I'll script, direct and edit the reel, then open Ads Manager and tell you what it cost to acquire the person who booked because of it.
An MBA in Marketing from NMIMS gave me the frameworks. Seven years of shipping daily gave me the instincts.
- Strategy
- Creative
- Performance
- Community
- Research
Most brands talk. The ones that grow listen first. My work starts in the comments section, in survey data, in the questions nobody is answering yet — and only then does it become a calendar, a script, a campaign.
The creative process
Five steps, run in a loop — every campaign teaches the next one.
- 01
Listen
Surveys, comment mining, competitive teardown. Data before decks.
- 02
Strategize
Positioning, pillars, calendars and KPIs mapped to business outcomes.
- 03
Create
Scripting, ideation, direction, shoot and edit — end to end.
- 04
Amplify
Paid distribution across Meta and Google, plus influencer partnerships.
- 05
Measure
Weekly KPI reads, iteration, and honest reporting on what worked.
Services
How I can help.
Engagements shaped around the outcome you need — a strategy, a growth engine, or the whole handle.
Content Strategy
A content system with formats, hooks and calendars mapped to business objectives.
Monthly Content Management
End-to-end ownership of the handle — planning, publishing, community and reporting.
Community Building
Turning followers into a community that returns, replies and recommends.
Performance Marketing
Meta and Google campaigns run for leads and bookings, not vanity impressions.
Content Production
Scripting, direction, shoot and edit for short-form video that earns attention.
Instagram Growth
Organic growth engines — proven from zero to a 132K community.
Campaign Planning
Launches and moments planned backwards from the number they need to hit.
Creative Direction
A consistent visual and verbal identity across every frame and caption.
Why work with me
The difference is in the overlap.
Most brands hire a strategist or a creator. This is both, accountable to the same number.
01
Strategy + Execution
The person writing the deck is the person shipping the work.
02
Creative + Analytics
Scripts and shoots on one screen, Ads Manager and KPIs on the other.
03
Organic + Paid
Community growth and paid distribution planned as one system.
04
MBA in Marketing
NMIMS frameworks behind every positioning and pricing conversation.
05
7+ Years Experience
Mental health, F&B, FMCG, fashion and hospitality — brand and agency side.
06
Business-focused Content
Every post tied to bookings, leads or retention — never noise.
Experience
Seven years, three teams, one throughline.
From agency floors in Jaipur to leading social for a Bangalore portfolio — each role added a layer to how I build brands.
- Built an Instagram community of 132K followers, driving a 7x increase in daily bookings.
- Own the handles thehappinessproject.in and theapump_india end to end.
- Directed full reel production — scripting, ideation, direction, shooting and editing.
- Ran primary and secondary market research through surveys to shape data-driven strategy.
- Managed digital advertising and lead-generation budgets via Meta Ads Manager and Google Business Profile.
- Partnered with therapists and educational institutions on strategic content initiatives.
- Performed competitive analysis to surface trends, opportunities and KPIs.
- Organised events and workshops, managing teams through seamless execution.
Content StrategyReel ProductionMeta AdsCommunity BuildingMarket ResearchTeam Mentoring
Impact
Numbers that came from real work.
Every figure below is tied to a campaign I planned, produced or led.
0
Total audience reached
Unique accounts reached by that campaign, verified in Instagram Insights.
0x
Increase in daily bookings
Social attention converted into revenue — a sevenfold lift in daily bookings.
Selected work
Campaigns, told properly.
Challenge, strategy, execution, outcome — the way the work actually happened.
Mental Health · The Blacbook
The Happiness Project
Outcome
132K organic followers and a 7x increase in daily bookings.
- Followers
- 132K
- Followers
- Daily bookings
- 7x
- Daily bookings
- Built from scratch
- 0→1
- Built from scratch
01Challenge
A mental-health platform with real expertise but almost no audience, in a category where trust is slow to earn and easy to lose.
02Strategy
Positioned the page as a daily companion rather than a clinic. Built content pillars from survey data and comment mining, and brought in therapists as recurring voices.
03Execution
A sustained reel engine — scripting, direction, shooting and editing in house — supported by workshops, events and educational-institution partnerships.
FMCG · ICC Designs
Mr Makhana , Woosh & many more...
Outcome
A repeatable publishing system with measurable, reportable performance.
- FMCG brands
- 2
- FMCG brands
- Calendar coverage
- 100%
- Calendar coverage
- Ad platforms
- 2
- Ad platforms
01Challenge
Two consumer brands publishing inconsistently, with no shared system and no reliable read on what was working.
02Strategy
Built detailed content calendars and plans per brand, with clear pillars, tone guidelines and a KPI framework tied to each objective.
03Execution
Worked alongside copywriters and designers to produce audience-specific content, and supported Facebook and Google ad campaigns.
Working together
A process you can plan around.
Six stages, run every month — so you always know what's happening and why.
- 01
Discovery
Business goals, audience, constraints and what success means in numbers.
- 02
Research
Surveys, comment mining and competitive teardown.
- 03
Strategy
Positioning, pillars, formats and a KPI framework.
- 04
Production
Scripting, direction, shoot and edit.
- 05
Distribution
Organic publishing plus paid amplification and partnerships.
- 06
Reporting
Weekly reads, honest learnings, next month's plan.
Capabilities
The full toolkit.
Creative and performance, in the same pair of hands.
Growth
- Audience Growth
- Instagram Growth
- Community Building
- Engagement Depth
Strategy
- Content Strategy
- Brand Positioning
- Campaign Planning
- Audience Research
Performance
- Performance Marketing
- Lead Generation
- Analytics & KPIs
- Budget Management
Creative
- Creative Direction
- Short-form Video Production
- Reel Scripting
- Storytelling
Education
Frameworks behind the instincts.
2021
Postgraduate Degree
MBA in Marketing
SVKM's Narsee Monjee Institute of Management (NMIMS), Mumbai
2018
Graduate Degree
Bachelor of Business Administration
St. Xavier's College, Jaipur
Kind words
What people say about working together.
Founders and marketing leads on what changed once the strategy was in place.
“She took a page nobody was watching and turned it into the main reason customers walk through our door.”
“Nikita doesn't just publish content — she builds the strategy underneath it and then proves it worked. Rare combination.”
“Every campaign came back with numbers attached. That kind of accountability changed how we plan.”
Let's build something people remember.
Open to new brand collaborationsReplies within 24 hours
Contact
Have a brand that deserves better attention?
Whether it's a full social strategy, a reel engine, or a campaign that needs to land — tell me what you're building and I'll tell you how I'd grow it.
- Emailgoyalnikita31@gmail.com
- Phone+91 96727 47225
- LocationHSR Layout, Bangalore, India
- LinkedInConnect on LinkedIn